Integrated Marketing Campaign Specialist

  • Location: Chicago
  • Department: Marketing
  • Work Status: Full-time

Overview

At Relativity, we make software to help users organize data, discover the truth, and act on it. Our e-discovery platform is used by more than 13,000 organizations around the world to manage large volumes of data and quickly identify key issues during litigation, internal investigations, and compliance projects.

Here you can own your career in a community of values-driven people who help our customers around the world solve complex data challenges. If this sounds like the place for you, check out the details of this position below.

As an Integrated Marketing Campaign Specialist you will be responsible for developing integrated, multi-channel marketing campaigns that utilizes Relativity’s marketing channels to engage Relativity’s target customers and prospects. The Integrated Marketing Campaign Specialist partners closely with Relativity’s Brand and Buzz, Data, Events, and Sales teams (among others) to ensure campaign success and works to continually optimizes campaigns to increase ROI.    

Role Responsibilities

  • Collaborates with other teams in marketing and across the organization to plan and execute targeted integrated, multi-channel marketing campaigns utilizing the available channels, including but not limited to email, web, social media, content, event, and sales enablement.
  • Works closely with Commercial Insights team to determine appropriate content, assets, and promotions needed to engage specific audiences across Relativity’s digital properties.
  • Executes on technical tasks within the integrated campaigns utilizing Relativity’s marketing automation software, including building emails, creating web personalization campaigns, developing workflow rules, and building forms and landing pages.
  • Segments lists for marketing campaign engagements based on criteria such as industry, organization type, lifecycle stage, and persona. Promotes data integrity best practices for maintaining a healthy contact database.
  • Continuously analyzes the effectiveness of our integrated campaign engagements and develops reports on our marketing channels performance to assess the effectiveness and ROI of marketing campaigns.
  • Uses a data-driven approach to create and present learning points and recommendations to optimize content and promotions to drive targeted engagement thorough testing and marketing methodologies.
  • Develops an understanding of the full customer lifecycle and sales process and how marketing contributes to it, and frequently works with sales to promote accurate lifecycle process.
  • Documents and communicates best practices for integrated marketing programs across the organization, including recommendations on where improvements can be made.
  • Keeps pace with digital marketing industry trends and developments.
  • Other duties as assigned, per the needs of the business.

Minimum Qualifications

  • Advanced knowledge of marketing automation software; Marketo is a plus
  • Advanced abilities in data segmentation and reporting within a CRM; Salesforce.com is a plus
  • Skilled in user research and testing, especially A/B testing
  • BA/BS in marketing, digital media or related field, BFA a plus, or at least five years of content management, web project management, graphic design, and/or digital marketing experience.    
  • A solid understanding of HTML, CSS, and Microsoft Excel 

Preferred Qualifications

  • Advanced analytical skills and ability to convert data into valuable learning points
  • Solid understanding of the sales lifecycle
  • Proven history of initiative and deadline-driven results
  • Meticulous attention to detail
  • Ability to work on a variety of projects at once, with multiple stakeholders
  • Skilled in problem solving and project management
  • #LI-MA1

About Relativity

Relativity has over 160,000 users in 40+ countries from organizations including the U.S. Department of Justice, more than 70 Fortune 100 companies, and all of the Am Law 200. Relativity's cloud solution, RelativityOne, offers all the functionality of Relativity in a secure and comprehensive SaaS product. Our company has also been named one of Chicago's Top Workplaces by the Chicago Tribune for seven consecutive years. If you’re ready to grow with us, we’d love to hear from you. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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