Specialist, Product Marketing - Law Firm

  • Location: Remote United States
  • Department: Marketing
  • Work Status: Full-time

Overview

Are you looking to be in a workplace where colleagues inspire one another? Are you interested in competitive and impactful benefits? Do you prefer flexible work arrangements?

The Specialist, Product Marketing supports the development and execution of end-to-end product marketing strategies for the Law Firm segment.  This role will be the “right hand” to the Product Marketing Director – Law Firm Solutions, executing strategies, developing content, and collaborating with teams across the company including product management, sales, and customer success.   

Your Role In Action


  • Go-to-market 
  • Collaborate on product launches, work with team to develop compelling message-driven go-to-market plans, and promote internal support and execution while adjusting based on marketing signals and reporting results to senior level team members and executives 
  • Demonstrate understanding of customer segments, personas, and use cases to guide tailored messaging and recommend appropriate channels for maximum impact   
  • Conduct market research to inform go-to-market plans and hypotheses and make recommendations on how to incorporate industry information into strategy  
  • Maintain a deep understanding of the competitive landscape through customer and market analyses and help establish product differentiators   
  • Partner with Content Marketing to deliver high quality content and help to monitor effectiveness and iterate as needed   

  • Sales Enablement   
  • Work with sales to help define the messaging for the Law Firm Segment  
  • Work hand in hand with front line representatives to understand how our messaging and content is resonating in the field, including attending, and participating in sales meetings    
  • Be a trusted resource for sales and success teams, providing enablement resources and demonstrating command of sales process and products 

  • Demand Generation   
  • Partner with demand generation to create and execute strategies to drive top of the funnel pipeline, help progress accounts through the sales funnel and promote product adoption 

Your Skills

  • Experience working in a SaaS environment 
  • Proficiency in Microsoft PowerPoint and Excel 
  • Knowledge of Marketo and Salesforce 
  • Strong analytical skills and the ability to garner business insights from data  
  • Ability to manage multiple projects simultaneously and prioritize based on company and team objectives
  • Ability to work efficiently under pressure, drive projects to completion and meet deadlines
  • Flexibility and the ability to adapt quickly to shifting company or team goals. 
  • Strong business acumen, including problem-solving and critical thinking
  • Demonstrated curiosity of the technology industry and marketing  
  • Ability to effectively communicate and collaborate across functions  
  • Ability to problem solve and work on ambiguous projects and with minimal direction 

About Relativity

Relativity is a diverse workplace with different skills and life experiences—and we love and celebrate those differences. We believe that employees are happiest when they're empowered to be their full, authentic selves, regardless how you identify.

Benefit Highlights:
Comprehensive health, dental, and vision plans
Parental leave for primary and secondary caregivers
Flexible work arrangements
Two, week-long company breaks per year
Unlimited time off
Long-term incentive program
Training investment program

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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