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4 Ways to Grow Your Business at Relativity Fest

Keely McKee

In an industry where you need to stay up to date on the latest technology advancements and new courtroom decisions, there’s little time left to grow your career, business, and team.

That’s why this year at Relativity Fest we’ve created a professional development track, designed to help attendees find the sessions that will offer advice and insights about becoming a more effective leader, marketing your services, and advancing your career.

Here are four takeaways—as well as a few can’t-miss sessions—you’ll glean from the professional development track at Relativity Fest.

1. Become More Efficient

Agile methodology has been picking up steam outside of engineering over the last few years, but saying you’re going agile is easier said than done. Not only does it take time to learn an agile workflow, it also requires a shift in mindset. And let’s face it, change is hard. How can attorneys make the leap to agile?

Don’t miss this session: The Agile Attorney: Bring Visibility to Your Workflow to Get Results

John Grant, legal process improvement and technology consultant, will share success stories in his work training attorneys to use agile methodologies to drive results and sleep better at night. The session will cover how to get started, barriers to adoption, and how to make the case for higher efficiency in a billable-hour world.

Bonus for attorneys: This session is being submitted for CLE accreditation.

2. Grow Your Law Firm

For years, law firms have treated litigation support as overhead. Today, strategic e-discovery expertise, including contemporary legal tech tools, is more than a mere cost to be recovered—it has become an invaluable asset. How do you adjust your business models to reflect this shift? And how do you bring leaders on board?

Don’t miss this session: Breaking Even and Beyond: Cost Recovery in e-Discovery

Hear from a panel from varying-sized law firms about how they've transformed their e-discovery departments from cost centers to profit centers. The panel will explore their firms' cultures and how these differences influenced their approaches toward developing and selling a business plan to upper management, challenges they faced and continue to face, and how they adapt to the changing marketplace of technologies, processes, and prices.

3. Lead Successful Brands and Projects

Leading a successful e-discovery project or team can be stressful. It helps to hear and learn from those who have been there before. For women and men alike, Relativity Fest’s third-annual women’s luncheon and panel discussion will share stories about their impact on e-discovery, including their successes, failures, and leadership tips.

Don’t miss this session: Women in e-Discovery Presents: How I Built This (Luncheon & Panel Discussion)

In a nod to the How I Built This podcast, panelists will share their leadership roles in shaping well-known e-discovery brands, whether building them from the ground up or merging two unique industry names. What challenges did they face along the journey? What were the keys to their success? What's the status of their project today, and where's it headed in five years?

4. Build and Market Your e-Discovery Brand

We’ve incorporated sessions about marketing your services throughout the professional development track. From involving e-discovery experts in your marketing efforts and building a strong brand, to ensuring your message is consistent and working with industry analysts, these sessions are designed to help you cut through the noise and get your product or services noticed.

Don’t miss this session: Spokesperson Bootcamp: Grow Your Thought Leadership through Media Interviews

If you want to catch the attention of reporters and the media today, you need to have a unique point of view. Led by the public relations team behind Relativity and others, this session will feature tips for securing, preparing for, and nailing media interviews to elevate your brand and position your company as an industry thought leader. Learn everything from developing a compelling viewpoint to interview tricks and the best way to approach tough questions.

Keely McKee is a member of the creative team at Relativity, specializing in content development.